“Words, words, words. They’re all we have to go on.”
Tom Stoppard’s famous line, from Rosencrantz and Guildenstern Are Dead, rings true in today’s world of information overload.
Words can make or break a sale. The words on your company’s website, brochure, advertising campaign, or even your LinkedIn page can either attract or repel your target customer.
At its best, copywriting combines writing and marketing into one fluid package designed to convert leads into loyal customers. Inkbot’s Lead Word Nerd, Molly McCowan, is a master at getting to the heart of what makes you, your business, and your customers tick.
She then provides persuasive content that will drive your target audience to buy what you’re selling: whether it’s your brand, a product or service, or an idea.
Includes interviews with business owner(s) as needed, market research, recommended keywords, and copy for widgets, slider images, and more. Does not include photography, graphic design, or uploading content to website.
Standard price for trifold brochure. Includes one-hour interview with business owner or marketing manager to determine the brochure’s scope, layout, and focus. Does not include tagline.
Includes a one-hour interview with business owner.
Includes one 30-minute interview with subject of case study, one 30-minute interview with business owner or service provider, and up to two pages of copy.
Advertising campaigns vary widely, depending on your company’s primary market and strategy. Contact me for more information.
Maximum of two pages. Includes one 15-minute interview with primary source for quotes as necessary.
Project fee varies depending on scope and intended format. Includes interviews, project management, and meetings as needed. Nonfiction only. Contact Molly for more information.